Campaign preflight — PriceProof Prior Prices guide
Review read-only price evidence before a campaign in PriceProof Prior Prices (Omnibus), understand pass, fail, and insufficient-history results, and export the same report as CSV.
Open the report
- In Shopify admin, open Apps → PriceProof Prior Prices.
- In the app navigation, select Campaign preflight. The embedded app route is
/app/preflight; it requires an authenticated app session and is not a public storefront page. - Review the report currency, generation time, and rows before using Download preflight CSV.
The report covers the 25 most recently updated products, up to 10 variants per product. It uses the shop currency returned to the app. It does not infer or convert Markets-specific prices, so it is not a complete catalog or market-by-market audit.
Read each row
| Field | Meaning |
|---|---|
| Product / Variant / SKU | The live product and variant returned by Shopify. SKU can be blank; history is not matched by SKU. |
| Current | The variant's current selling price in the report currency. |
| Compare-at | The variant's current Shopify compare-at price. It is shown for review and is not treated as proof of a genuine earlier selling price. |
| Reference | The observed reference price from the existing omnibus.prior_price evaluation, when that evaluation is ok. A dash means no usable reference value was available to this report. |
| Evidence from / Evidence to | The earliest and latest recorded price-event dates for the same variant ID and currency. This is the observed evidence period, not a promise of complete or uninterrupted coverage. |
| Last checked | The latest recording timestamp associated with that variant-and-currency history. A dash means no matching history was found. The report's separate Generated time says when the page was produced. |
| Status | Pass, Fail, or Insufficient history, as defined below. |
History is joined by variant ID + currency, not by SKU. The same SKU on another variant or in another currency does not supply evidence for this row. If a variant is deleted and recreated, the new variant ID does not inherit the deleted variant's history in this report.
Understand the three states
| Status | When the report uses it | What to do |
|---|---|---|
Pass (pass) | Matching history and a usable reference price exist, the existing evaluation is ok, and its discount-mismatch result is neither warn nor violation. | Review the evidence and the rule for your market before publishing. Pass is not a legal approval. |
Fail (fail) | Matching history and a usable reference price exist, but the existing discount-mismatch result is warn or violation. | Review the current price, compare-at price, reference price, evidence period, and campaign wording before proceeding. |
Insufficient history (insufficient_history) | No matching history exists, the existing evaluation is not ok, or no usable reference price is available. | Treat the evidence as incomplete. This state is deliberately neither a pass nor a fail; collect or verify history and reassess. |
A status evaluates the app's recorded data and existing rules only. It does not decide whether a campaign is lawful.
Export and interpret the CSV
Select Download preflight CSV. The filename starts with priceproof-preflight- and includes the export date. The CSV contains the same scoped rows as the on-screen report, with these columns in order:
| CSV column | Report meaning |
|---|---|
product_id, product_title | Shopify product identifier and title. |
variant_id, variant_title, sku | Shopify variant identity, title, and SKU. |
current_price, compare_at_price | Current variant price and compare-at price. |
reference_price, currency | Observed reference price and the report currency. |
evidence_from, evidence_to | Observed price-event period for this variant ID and currency. |
status | pass, fail, or insufficient_history. |
last_checked_at | Latest recording timestamp for the matching history. |
Unavailable values are empty. Text containing commas, quotes, or line breaks is CSV-escaped. Opening the embedded route with ?format=csv returns the CSV response directly; the normal page and CSV use the same read-only loader and product limits.
Market rules differ
The EU Omnibus prior-price principle generally concerns the lowest price during a prior 30-day period, but exceptions and national implementation details matter. The UK, Canada, and Australia use different reference-price and substantiation frameworks; they are not interchangeable with a universal 30-day rule. PriceProof Prior Prices addresses Omnibus prior-price evidence. PriceProof: Price Proof is the separate product for UK/AU/CA was-price checks.
This preflight report does not select a member-state rule, convert currencies, or produce a separate result for every Shopify Market. Confirm the rule and evidence period that apply to the market, customer audience, product, and campaign presentation you are reviewing.
Read-only scope and legal limits
- The report and CSV do not change current prices or compare-at prices, write metafields, publish campaign content, or roll back a campaign.
- They do not repair missing history. An insufficient-history row remains an evidence gap, not an automatic pass or failure.
- They do not submit evidence to a regulator and do not guarantee Omnibus, consumer-protection, or other legal compliance.
- Use the report as one review input alongside your actual storefront presentation and qualified legal or compliance advice where needed.
For the product overview and storefront prior-price setup, return to the PriceProof Prior Prices merchant guide. For UK/AU/CA checks, see the PriceProof: Price Proof guide.